by Unify Data and Analytics | Sep 8, 2024 | CRM, Salesforce
The main purpose behind conducting a Salesforce Health Check Assessment is identifying inefficiencies in your Salesforce Org and getting actionable recommendations on how to eliminate them, but how would this benefit your organisation? Optimising System...
by Unify Data and Analytics | Sep 8, 2024 | CRM, Salesforce
Salesforce is a powerful tool for managing customer relationships. However, like any other complex system, it requires maintenance to make sure it’s performing optimally. Just like a regular medical checkup, a Salesforce Org Health-check Assessment is a comprehensive...
by Unify Data and Analytics | Jul 31, 2024 | Artificial Intelligence (AI), CRM
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data analysis. However, rapid...
by Unify Data and Analytics | Jun 30, 2024 | CRM, Customer Experience
Customer relationship management (CRM) technology has greatly enhanced customer relationships and business operations, according to 74% of organisations. In the hotel sector, utilising technology is critical for improving guest experiences, optimising operations, and...
by Unify Data and Analytics | May 26, 2024 | CRM, Data Unification, Digital Transformation
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations...
by Unify Data and Analytics | May 22, 2024 | CRM, Customer Experience, Digital Transformation
The hospitality sector is highly competitive and digitally savvy marketers must prioritise delivering premium, seamless customer experiences from booking their hotel stay through to check out. Customer relationships are paramount for reputation and revenue...
