
Insights - the Unify Blog
Our news and views from the world of Data, CRM, AI & Analytics


Cultivating a Culture of Clean Data: The Training Imperative
Holistically training all new hires on data quality protocols ensures data integrity and positive...

5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers...

Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in...

What do the Travel and Manufacturing markets have in common?
After attending two conferences, similar challenges surface between these industries. I recently...

6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data...

Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel...

Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful

Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings

Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating...
Frequently Asked Questions
If your data architecture is challenging and you have concerns about how and where your data is then Unify’s data strategy consulting will help you. We help businesses drive smart decisions, turning your data into insights. We will review your online and offline data sources, to connect your systems to the right data at every touchpoint. Unify’s data consolidation strategy is key to creating personalised customer experiences that build loyal customers and promote customer retention (CRM).
At Unify our consulting teams use CRM accelerators to fast-track CRM systems implementation and integration to automate your business processes to build a single customer view. We work with travel, manufacturing and financial companies who want to improve their customer experience using their existing CRM. Unify provides CRM consulting, salesforce consulting and Microsoft Dynamics consulting to help you build a customer-centric business and to deliver a great customer experience.
Our team of Data, AI & CRM Consulting experts will assess your data strategy and help you connect your systems to build a 360 customer view. And we will help you organise your data to give your marketing teams what they need too.