5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience.
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications.
In case you missed our recent announcement, we have a new CEO at Unify, Ghada Fourane. As we continue to grow and serve organisations as a digital transformation consultancy specialising in CRM, Data, and Digital Experience Platforms (DXPs), resourcing forward-thinking companies, we found an ideal leader.
Ghada has been leading Salesforce implementations across various industries whilst guiding innovation and growth. This was a natural fit for us to have someone with this in-depth background in Salesforce and CRM strategies. Ghada has been working with, consulting, analysing, modelling, and implementing Salesforce since 2010, even before it became mainstream. She understands the product at its core and has global delivery experience. Her technical and architectural acumen, combined with her strategic advisory credentials, guides organisations to make astute decisions.
During Ghada’s first week with Unify data consultancy, she represented us at Salesforce World Tour, London, with Paul Stephen, Co-founder of Remarkable Group, our parent company. We asked her to share her takeaways from last week’s event.
As the CEO of Unify, a Salesforce implementation partner dedicated to helping customers unify their customer data, I am thrilled to share my insights from the Salesforce World Tour AI Days 2023 in London. This event was a testament to Salesforce's commitment to innovation, customer success, and the transformative power of artificial intelligence (AI). Here are my key insights:
Reflecting on my long journey in the Salesforce ecosystem, the Salesforce World Tour AI Days 2023 in London stood out in a significant way. The emphasis on AI and its integration across all Salesforce applications is a testament to the rapid pace of technological innovation and Salesforce's commitment to staying at the forefront of this change.
As a Salesforce partner, we at Unify are excited about these developments and are committed to helping our clients leverage these new capabilities to drive their success. For our customers, these developments mean more powerful tools, greater efficiency, and the ability to serve their customers better.
We invite you to join us on this exciting journey. Let's harness the power of AI together and create a future that's smarter, more efficient, and more customer-centric. Contact us today to get started on your digital transformation journey with Salesforce. Let's unify your customer experience analytics and unlock the full potential of your business.
We are Unify, CRM, Data and Analytics specialists for enterprise-level organisations. We work with companies who have started or about to start their digital transformation and help clients to use their customer experience analytics to drive actionable outcomes and business efficiency. Find out how we can help your digital transformation programme through innovative solutions to unlock ROI rapidly or to conduct a customised data and operational process audit for your business.