Our Insights
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today's decision-makers. As...
Commitment to Excellence: Remarkable Group Achieves ISO 27001 Certification
As part of the Remarkable Group, at Unify Data & Analytics we maintain our dedication to providing top-tier data and analytics solutions. This commitment is strongly supported by an adherence to security and data protection standards. We are delighted to share...
TrailblazerDX 2024
What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront of innovation within the Salesforce ecosystem, bringing together developers, administrators, and tech enthusiasts from around...
What is Salesforce Data Cloud? Exploring the Leading CDP
96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its...