Our Insights
Salesforce Products — March Releases
March saw the launch of three new Salesforce products, each designed to optimise business operations by integrating advanced AI capabilities and enhancing user experiences across different business functions. These tools are aimed at empowering organisations to manage...
Salesforce Marketing Cloud Pricing – The Ultimate Guide
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...
The Salesforce Lead Management Process
80% of new leads never translate into sales. The ability to adeptly manage leads — transforming initial inquiries into profitable relationships — is a benchmark of success across industries. lead management is the backbone of business strategy, utilising technology...
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of...
What is Salesforce Financial Services Cloud?
Salesforce's research found that 72% of leaders in financial services are very confident that their customers are happy. However, this confidence doesn't quite match up with what customers are saying. Customers are pointing out big gaps in how well financial...
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today's decision-makers. As...