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Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its...
Data Privacy Management: Strategies for Safe Data Handling
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to protect sensitive information, not only to comply with evolving regulations but also to maintain customer trust and safeguard their reputation. Whether...
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic serves as a wake-up call to organisations worldwide, highlighting a significant gap between the deployment of CRM systems and their effective utilisation...