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Our Insights
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your competition. A company that strategically wants to put its customer at the heart of its business needs to think about the customer first,...
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected...
Why Your CRM Is Damaging Your Business
Take a look as Unify Data Consultancy reviews ways that CRM deployments can cause damage without the proper structure established. Why do nearly 65% of all CRM implementations fail? Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early...