80% of new leads never translate into sales. The ability to adeptly manage leads — transforming initial inquiries into profitable relationships — is a benchmark of success across industries. lead management is the backbone of business strategy, utilising technology...

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of...

Salesforce's research found that 72% of leaders in financial services are very confident that their customers are happy. However, this confidence doesn't quite match up with what customers are saying. Customers are pointing out big gaps in how well financial...