Our Insights
CRM at the centre of your customer-centric business
Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and where business success needs accurate and consistent data about your customers, prospects, contacts, teams, suppliers and vendors....
How companies can use data to drive smarter business decisions
Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies of all sizes make better use of their data and realise the value that is locked within it. Unify enables organisations of all sizes...
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel company in the world), which according to a recent Skift article, “is upping its technology budget for 2023 by 189% from 2019”. As...
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business leaders as a potential high cost and risk. And with a study from Boston Consulting Group suggesting that nearly 70% of digital...
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions, especially in service industries and travel. Due to COVID and a high number of cancellations, especially for travel companies,...
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it's even more important that brands need to adapt to continue meeting customer expectations. We are moving from a digital-first customer experience to a 1-1 mentality where customers seek instant gratification and responses their...