Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences.
To help companies of all sizes make better use of their data and realise the value that is locked within it.
Unify enables organisations of all sizes to use data and analytics to make decisions in real-time and continuously drive optimal business outcomes.
The customer experience is more than just a single interaction with one channel. It is an ongoing relationship that begins with the first time a customer engages with your brand and ends when they have no need for your products or services.
To create a truly seamless, consistent experience for customers, you need to connect all of your systems and data so that you can provide your customers with a seamless experience across every touchpoint.
This will allow you to:
Create a unified view of each individual customer in real-time. This means that when the customer interacts with one channel, all other relevant data can be accessed instantly by other channels to create the most relevant messaging at every step of their journey.
Create multiple experiences for each individual consumer based on their preferences and previous behaviour – whether online or offline. Only by connecting data from many systems can you then provide a consistent experience at every customer touchpoint.
Connected systems and data are a key part of a consistent customer experience.
The tools and technologies that we use to support our day-to-day activities are becoming more complex, automated and interconnected. In order to meet the needs of customers, we have to be able to easily access and integrate data from many different systems.
We need to know what our customers want, when they want it, where they are at any given moment and how they are feeling about their experience with us. We need to be able to deliver whatever it is that will make them happy.
This is easier said than done. The complexity of connecting data from multiple sources means that there can be many points of failure that prevent us from providing a consistent experience across all touch points.
The customer experience is more than just a single interaction with one channel. It is an ongoing relationship that begins with the first time a customer engages with your brand and ends when they have no need for your products or services.
To create a truly seamless, consistent experience for customers, you need to connect all of your systems and data so that you can provide your customers with a seamless experience across every touchpoint.