Our Insights
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data analysis. However, rapid...
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud "excellent" or "good". Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process. What is Salesforce Analytics? Like...
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions...
How Important is a Hotel CRM Software
Customer relationship management (CRM) technology has greatly enhanced customer relationships and business operations, according to 74% of organisations. In the hotel sector, utilising technology is critical for improving guest experiences, optimising operations, and...
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem contradictory. This concern stems from...
What is a Salesforce Consultant?
In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. In any modern organisation, technology plays an indispensable role....