Our Insights

We are all remarkable

We have some important and exciting news to share with you. From today, our agency will be called Remarkable. This is a planned and critical chapter in our story and sees the agencies that are part of Remarkable Group known as Sagittarius, Ultimedia, Unify, Nemetos...

How Accurate Customer Data Boosts Personalisation And Sales

One of the most valuable assets a business can possess is accurate customer data. It's the foundation of understanding consumer behaviour, crafting targeted marketing strategies, and delivering personalised experiences. Without the right data, businesses run the risk...

The Hidden Costs of Siloed Data: How It’s Impacting Your Revenue

Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and...
5 Steps to Data Unification to Support Customer Experience

5 Steps to Data Unification to Support Customer Experience

The process of unifying data has been proven to enhance the customer experience.  Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected...

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Why Your CRM Is Damaging Your Business

Why Your CRM Is Damaging Your Business

Take a look as Unify Data Consultancy reviews ways that CRM deployments can cause damage without the proper structure established. Why do nearly 65% of all CRM implementations fail? Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early...

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6 Ways AI Can Improve Business Performance

6 Ways AI Can Improve Business Performance

Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work.   Companies have access to more data than ever...

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Travel Industry Poised to Benefit from Web 3.0 & Blockchain

Travel Industry Poised to Benefit from Web 3.0 & Blockchain

Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and Web 3.0 projects....

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