Our Insights
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected...
What do the Travel and Manufacturing Markets Have in Common?
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two market sectors...
Why Your CRM Is Damaging Your Business
Take a look as Unify Data Consultancy reviews ways that CRM deployments can cause damage without the proper structure established. Why do nearly 65% of all CRM implementations fail? Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on early...
6 Ways AI Can Improve Business Performance
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work. Companies have access to more data than ever...
Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023. You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and Web 3.0 projects....
Benefits of unified data to drive smarter business decisions
Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences. This article discusses how companies of all sizes can make better use of their data and realise the value that is locked within it. The...