by Unify Data and Analytics | May 14, 2024 | Customer Experience, Digital Transformation, Salesforce
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience...
by Unify Data and Analytics | Apr 28, 2024 | Uncategorized
When asking, “What is Salesforce used for?” many professionals immediately think of customer relationship management (CRM). While Salesforce is indeed a leader in the CRM sector, its uses stretch far beyond that. This platform integrates various aspects of business...
by Unify Data and Analytics | Apr 17, 2024 | Salesforce
March saw the launch of three new Salesforce products, each designed to optimise business operations by integrating advanced AI capabilities and enhancing user experiences across different business functions. These tools are aimed at empowering organisations to manage...
by Unify Data and Analytics | Apr 9, 2024 | Uncategorized
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...
by Unify Data and Analytics | Apr 5, 2024 | Uncategorized
80% of new leads never translate into sales. The ability to adeptly manage leads — transforming initial inquiries into profitable relationships — is a benchmark of success across industries. lead management is the backbone of business strategy, utilising technology...
