by Unify Data and Analytics | Apr 28, 2024 | Uncategorized
When asking, “What is Salesforce used for?” many professionals immediately think of customer relationship management (CRM). While Salesforce is indeed a leader in the CRM sector, its uses stretch far beyond that. This platform integrates various aspects of business...
by Unify Data and Analytics | Apr 9, 2024 | Uncategorized
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...
by Unify Data and Analytics | Apr 5, 2024 | Uncategorized
80% of new leads never translate into sales. The ability to adeptly manage leads — transforming initial inquiries into profitable relationships — is a benchmark of success across industries. lead management is the backbone of business strategy, utilising technology...
by Unify Data and Analytics | Mar 29, 2024 | Uncategorized
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of...
by Unify Data and Analytics | Mar 27, 2024 | Uncategorized
Salesforce’s research found that 72% of leaders in financial services are very confident that their customers are happy. However, this confidence doesn’t quite match up with what customers are saying. Customers are pointing out big gaps in how well...
by Unify Data and Analytics | Mar 24, 2024 | Uncategorized
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today’s decision-makers. ...