by Unify Data and Analytics | Jun 30, 2024 | CRM, Customer Experience
Customer relationship management (CRM) technology has greatly enhanced customer relationships and business operations, according to 74% of organisations. In the hotel sector, utilising technology is critical for improving guest experiences, optimising operations, and...
by Unify Data and Analytics | May 26, 2024 | CRM, Data Unification, Digital Transformation
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations...
by Unify Data and Analytics | May 22, 2024 | CRM, Customer Experience, Digital Transformation
The hospitality sector is highly competitive and digitally savvy marketers must prioritise delivering premium, seamless customer experiences from booking their hotel stay through to check out. Customer relationships are paramount for reputation and revenue...
by Unify Data and Analytics | Feb 23, 2024 | CRM, Digital Transformation, Salesforce
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to protect sensitive information, not only to comply with evolving regulations but also to maintain customer trust and safeguard their reputation. Whether...
by Unify Data and Analytics | Feb 21, 2024 | CRM, Digital Transformation
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic serves as a wake-up call to organisations worldwide, highlighting a significant gap between the deployment of CRM systems and their effective utilisation...
by Unify Data and Analytics | Jan 12, 2024 | CRM, Customer Experience, Data Unification
Crafting personalised customer experiences hinges on the strategic use of CRM Data. When utilised effectively, this data can act as a powerful tool, enabling businesses to tailor their communication and services to meet the unique needs of each customer. This tailored...