by Unify Data and Analytics | Jun 30, 2024 | CRM, Customer Experience
Customer relationship management (CRM) technology has greatly enhanced customer relationships and business operations, according to 74% of organisations. In the hotel sector, utilising technology is critical for improving guest experiences, optimising operations, and...
by Unify Data and Analytics | May 22, 2024 | CRM, Customer Experience, Digital Transformation
The hospitality sector is highly competitive and digitally savvy marketers must prioritise delivering premium, seamless customer experiences from booking their hotel stay through to check out. Customer relationships are paramount for reputation and revenue...
by Unify Data and Analytics | May 14, 2024 | Customer Experience, Digital Transformation, Salesforce
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience...
by Unify Data and Analytics | Mar 1, 2024 | Customer Experience, Customer Service, Data Unification, Salesforce
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...
by Unify Data and Analytics | Jan 12, 2024 | CRM, Customer Experience, Data Unification
Crafting personalised customer experiences hinges on the strategic use of CRM Data. When utilised effectively, this data can act as a powerful tool, enabling businesses to tailor their communication and services to meet the unique needs of each customer. This tailored...
