by Tala Tanbouz | Oct 23, 2024 | Data Unification
One of the most valuable assets a business can possess is accurate customer data. It’s the foundation of understanding consumer behaviour, crafting targeted marketing strategies, and delivering personalised experiences. Without the right data, businesses run the...
by Unify Data and Analytics | May 26, 2024 | CRM, Data Unification, Digital Transformation
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations...
by Unify Data and Analytics | Mar 8, 2024 | Data Unification, Digital Transformation, Salesforce
96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...
by Unify Data and Analytics | Mar 1, 2024 | Customer Experience, Customer Service, Data Unification, Salesforce
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...
by Unify Data and Analytics | Jan 12, 2024 | CRM, Customer Experience, Data Unification
Crafting personalised customer experiences hinges on the strategic use of CRM Data. When utilised effectively, this data can act as a powerful tool, enabling businesses to tailor their communication and services to meet the unique needs of each customer. This tailored...
by Unify Data and Analytics | Jan 7, 2024 | Data Unification
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming....
