by Unify Data and Analytics | Jul 22, 2024 | Digital Transformation, Salesforce
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process. What is...
by Unify Data and Analytics | May 26, 2024 | CRM, Data Unification, Digital Transformation
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations...
by Unify Data and Analytics | May 22, 2024 | CRM, Customer Experience, Digital Transformation
The hospitality sector is highly competitive and digitally savvy marketers must prioritise delivering premium, seamless customer experiences from booking their hotel stay through to check out. Customer relationships are paramount for reputation and revenue...
by Unify Data and Analytics | May 14, 2024 | Customer Experience, Digital Transformation, Salesforce
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience...
by Unify Data and Analytics | Mar 8, 2024 | Data Unification, Digital Transformation, Salesforce
96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...
by Unify Data and Analytics | Feb 28, 2024 | Digital Transformation, Salesforce
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its...
