by Unify Data and Analytics | Feb 23, 2024 | CRM, Digital Transformation, Salesforce
89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to protect sensitive information, not only to comply with evolving regulations but also to maintain customer trust and safeguard their reputation. Whether...
by Unify Data and Analytics | Feb 21, 2024 | CRM, Digital Transformation
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic serves as a wake-up call to organisations worldwide, highlighting a significant gap between the deployment of CRM systems and their effective utilisation...
by Unify Data and Analytics | Jan 7, 2024 | CRM, Digital Transformation
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging strengths, they create a unified approach that resonates with customers, propelling the organisation...
by Unify Data and Analytics | Jan 7, 2024 | Digital Transformation
Our sister consultancy, Nemetos Tanasuk, asked different global manufacturers about their biggest predicted challenges heading into 2023. Digital transformation lands in the top biggest challenges expected by respondents at number three, with cybersecurity...
by Unify Data and Analytics | Jan 7, 2024 | Digital Transformation
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your competition. A company that strategically wants to put its customer at the heart of its business needs to think about the customer first,...
by Unify Data and Analytics | Jan 4, 2024 | CRM, Digital Transformation
After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two market sectors...
