by Unify Data and Analytics | May 27, 2024 | Salesforce
For an organisation to succeed in any industry, maintaining strong relationships with customers is essential. This is where Customer Relationship Management (CRM) systems come into play, and Salesforce has been named a leading CDP in the Gartner Magic Quadrant 2024...
by Unify Data and Analytics | May 27, 2024 | Salesforce, Uncategorized
Selecting the right Customer Relationship Management (CRM) software can optimise your organisational performance. Salesforce stands out as a leading CRM platform, known for its flexibility and advanced capabilities. However, a common question among organisations is:...
by Unify Data and Analytics | May 14, 2024 | Customer Experience, Digital Transformation, Salesforce
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience...
by Unify Data and Analytics | Apr 17, 2024 | Salesforce
March saw the launch of three new Salesforce products, each designed to optimise business operations by integrating advanced AI capabilities and enhancing user experiences across different business functions. These tools are aimed at empowering organisations to manage...
by Unify Data and Analytics | Mar 8, 2024 | Data Unification, Digital Transformation, Salesforce
96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...
by Unify Data and Analytics | Mar 1, 2024 | Customer Experience, Customer Service, Data Unification, Salesforce
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...
