by Unify Data and Analytics | Oct 7, 2024 | Uncategorized
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and...
by Unify Data and Analytics | Jun 26, 2024 | Artificial Intelligence (AI), Uncategorized
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem contradictory. This concern stems from...
by Unify Data and Analytics | Jun 4, 2024 | Uncategorized
Salesforce World Tour London 2024 Designed to bring the latest in Salesforce innovations directly to professionals across the globe, The Salesforce World Tour offers an opportunity for learning, networking, and growth. Attendees can immerse themselves in a day filled...
by Unify Data and Analytics | May 27, 2024 | Salesforce, Uncategorized
Selecting the right Customer Relationship Management (CRM) software can optimise your organisational performance. Salesforce stands out as a leading CRM platform, known for its flexibility and advanced capabilities. However, a common question among organisations is:...
by Unify Data and Analytics | Apr 28, 2024 | Uncategorized
When asking, “What is Salesforce used for?” many professionals immediately think of customer relationship management (CRM). While Salesforce is indeed a leader in the CRM sector, its uses stretch far beyond that. This platform integrates various aspects of business...
by Unify Data and Analytics | Apr 9, 2024 | Uncategorized
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...
