Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience technology, with Salesforce, the top CRM provider globally, to enable international brands. This transformative solution is expertly designed by certified specialists from both platforms, offering sophisticated organisations the tools they need to achieve outstanding outcomes.

 

The Benefits of Integrating Salesforce and Sitecore

Salesforce and Sitecore create a powerful alliance in the digital experience sector, merging effectively to deliver superior customer interactions. While Salesforce is a leader in customer relationship management (CRM) and sales automation, Sitecore excels in content management and personalisation. Together, they form a unified ecosystem that allows companies to leverage essential customer data from Salesforce in Sitecore’s comprehensive digital experience platform. This synergy enables tailored marketing efforts, efficient sales processes, and insightful analytics, which collectively enhance engagement, loyalty, and business expansion.

Addressing Data Silos

A major challenge for many businesses is handling disjointed customer data, which can obstruct personalised experiences and misalign sales and marketing efforts. The Salesforce Sitecore Accelerator tackles this issue directly, offering a cohesive strategy for managing customer data.

 

Enhancing Insights and Improving Efficiency

The integration of sales, marketing, and service data through the accelerator not only enhances insights but also improves operational efficiency. This holistic data approach enables businesses to make well-informed decisions, refine customer interactions, and synchronise sales and marketing strategies more effectively.

 

Getting Started With Salesforce Sitecore Accelerator

If you’re keen to maximise the potential of your customer data and synchronise your sales and marketing strategies with Salesforce and Sitecore, contact us today for a live demonstration with our accredited experts.

We’re Unify, a global Salesforce Agency, partnering with ambitious, customer-focused organisations worldwide to deliver exceptional outcomes through strategic implementations. We offer expert advice to drive digital transformation, optimise customer experiences, and achieve operational excellence.

Are you ready to get the most out of your data? Book a live demonstration with Unify Data & Analytics today to discover how our expertise can transform your CRM strategy and position your organisation as a leader in the industry.

Read More

The Latest Unify Insights

We are all remarkable

We have some important and exciting news to share with you. From today, our agency will be called Remarkable. This is a planned and critical chapter in our story and sees the agencies that are part of Remarkable Group known as Sagittarius, Ultimedia, Unify, Nemetos...

How Accurate Customer Data Boosts Personalisation And Sales

One of the most valuable assets a business can possess is accurate customer data. It's the foundation of understanding consumer behaviour, crafting targeted marketing strategies, and delivering personalised experiences. Without the right data, businesses run the risk...

The Hidden Costs of Siloed Data: How It’s Impacting Your Revenue

Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and...

From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start

Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation but can also lead to a loss of loyalty. With the Salesforce Service Cloud Quick Start, businesses can streamline their entire...

Benefits of Conducting a Salesforce Health Check Assessment

The main purpose behind conducting a Salesforce Health Check Assessment is identifying inefficiencies in your Salesforce Org and getting actionable recommendations on how to eliminate them, but how would this benefit your organisation?    Optimising System...

10 Signs You Need a Salesforce Health Check Assessment

Salesforce is a powerful tool for managing customer relationships. However, like any other complex system, it requires maintenance to make sure it’s performing optimally. Just like a regular medical checkup, a Salesforce Org Health-check Assessment is a comprehensive...

Artificial Intelligence in Hotels

8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data analysis. However, rapid...

Salesforce Analytics

Nearly 80% of users have rated Salesforce Analytics Cloud "excellent" or "good". Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process. What is Salesforce Analytics? Like...

The Benefits of Using Salesforce CRM

Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need to be implemented in organisations across all industries. Among the extensive range of Customer Relationship Management (CRM) solutions...

How Important is a Hotel CRM Software

Customer relationship management (CRM) technology has greatly enhanced customer relationships and business operations, according to 74% of organisations. In the hotel sector, utilising technology is critical for improving guest experiences, optimising operations, and...