by Unify Data and Analytics | May 22, 2024 | CRM, Customer Experience, Digital Transformation
The hospitality sector is highly competitive and digitally savvy marketers must prioritise delivering premium, seamless customer experiences from booking their hotel stay through to check out. Customer relationships are paramount for reputation and revenue...
by Unify Data and Analytics | May 14, 2024 | Customer Experience, Digital Transformation, Salesforce
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience...
by Unify Data and Analytics | Apr 28, 2024 | Uncategorized
When asking, “What is Salesforce used for?” many professionals immediately think of customer relationship management (CRM). While Salesforce is indeed a leader in the CRM sector, its uses stretch far beyond that. This platform integrates various aspects of business...
by Unify Data and Analytics | Apr 17, 2024 | Salesforce
March saw the launch of three new Salesforce products, each designed to optimise business operations by integrating advanced AI capabilities and enhancing user experiences across different business functions. These tools are aimed at empowering organisations to manage...
by Unify Data and Analytics | Apr 9, 2024 | Uncategorized
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...