Remarkable Group (The Remarkable Group International) has appointed Ghada Fourane as CEO to head up its Unify Data & Analytics agency as part of its growth plans.

Unify, the newest agency to join the Remarkable Group, is a specialist agency that uses the power of connected data to help companies use the invaluable information they have to drive smarter business decisions, grow sales and create better customer experiences.

Unify fills an important gap in digital transformation consultancy as CRM, ERP and Digital Experience Platforms (DXPs) become commonplace in forward-thinking companies. Building on existing strategic partnerships with Salesforce and Microsoft, Unify’s services help bridge the gap where both data and work practices are often siloed.

Ghada’s expertise spans over 13 years, during which she has assisted clients worldwide in the areas of CRM, data and analytics. With a strong background in Enterprise Architecture and extensive experience, she has played a pivotal role in guiding large clients through their CRM strategies and has been at the forefront of major Salesforce implementations across diverse industries.
Acknowledged as one of the top 30 professionals under 30 in the cloud computing field, Ghada has made remarkable contributions to the adoption of Cloud technology within the Resources industry in the UK. Her dedication lies in ensuring the success of customers on their digital transformation journey and she is enthusiastic about the prospect of unifying CRM, data, and AI to drive transformative outcomes.

The Remarkable Group co-founder and Chief Executive Office, Nick Towers, said “Unify is of strategic importance to our Group and our clients as it allows us to fully immerse ourselves in data, analytics and CRM to better inform digital strategy, customer experience, and customer lifetime value and loyalty.

Having Ghada on board, with her extensive experience and qualifications, ensures that we can offer the best strategic advice and deliver first-rate implementations to our clients, helping our clients to drive competitive advantage and create seamless customer experiences.”

Ghada added: “It’s an incredibly exciting time to be joining the Remarkable Group. It’s a privilege to be working with an exceptionally talented team of industry specialists in the DXP and eCommerce space. To add to their portfolio of skills by bringing my CRM, Data experience and industry knowledge to the group agency’s who are leading the way with innovative technology that’s able to completely transform digital experiences for ambitious brands.”

 

About Remarkable Group International 

The Remarkable Group is an international powerhouse of integrated digital specialist consultancies that offer our clients true partnership and integration at a global scale. We are passionate and expert in digital experience and we put our customers first in order to drive value from class-leading connected experiences and relationships. Our performance will always be measured by our legacy. So all of our brands operate with a social conscience, striving to leave the world in a better place than we found it. We are multiple agencies across Europe, the Middle East and North America focusing on: digital transformation, software engineering, connected experience, performance & analytics.

Media requests

If you would like to request additional comments or interviews with Remarkable CEO, Nick Towers or Unify CEO, Ghada Fourane please contact Ghada via email – ghada.fourane@unify.agency

Read More

The Latest Unify Insights

Salesforce Marketing Cloud Pricing – The Ultimate Guide

Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic...

The Salesforce Lead Management Process

80% of new leads never translate into sales. The ability to adeptly manage leads — transforming initial inquiries into profitable relationships — is a benchmark of success across industries. lead management is the backbone of business strategy, utilising technology...

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of...

What is Salesforce Financial Services Cloud?

Salesforce's research found that 72% of leaders in financial services are very confident that their customers are happy. However, this confidence doesn't quite match up with what customers are saying. Customers are pointing out big gaps in how well financial...

Leveraging Salesforce Email Marketing – From Leads to Loyalty

For every £1 spent on email marketing, the average ROI is £44.  Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today's decision-makers.    As...

Commitment to Excellence: Remarkable Group Achieves ISO 27001 Certification

As part of the Remarkable Group, at Unify Data & Analytics we maintain our dedication to providing top-tier data and analytics solutions. This commitment is strongly supported by an adherence to security and data protection standards. We are delighted to share...

TrailblazerDX 2024

What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront of innovation within the Salesforce ecosystem, bringing together developers, administrators, and tech enthusiasts from around...

What is Salesforce Data Cloud? Exploring the Leading CDP

96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its...