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What is Salesforce Data Cloud? Exploring the Leading CDP

What is Salesforce Data Cloud? Exploring the Leading CDP

by Unify Data and Analytics | Mar 8, 2024 | Data Unification, Digital Transformation, Salesforce

96% of business leaders acknowledge that data and analytics significantly enhance decision-making capabilities. However, 94% believe they could derive even more value from their data, indicating a substantial opportunity for improvement and optimisation. Data is the...
Salesforce Travel Management: Advancing Airline Operations and Passenger Services

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

by Unify Data and Analytics | Mar 1, 2024 | Customer Experience, Customer Service, Data Unification, Salesforce

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the...
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

by Unify Data and Analytics | Feb 28, 2024 | Digital Transformation, Salesforce

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for organisations to find reliable and efficient platforms to manage customer interactions and insights. Salesforce has solidified its...
Data Privacy Management: Strategies for Safe Data Handling

Data Privacy Management: Strategies for Safe Data Handling

by Unify Data and Analytics | Feb 23, 2024 | CRM, Digital Transformation, Salesforce

89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to protect sensitive information, not only to comply with evolving regulations but also to maintain customer trust and safeguard their reputation. Whether...
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy

Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy

by Unify Data and Analytics | Feb 16, 2024 | Artificial Intelligence (AI), Salesforce

Using AI can reduce forecasting by 20% and 79% of companies implementing AI in their sales forecasting are reported to achieve 79% accuracy (28% higher than those without). For ambitious and digitally savvy organisations Salesforce Sales Cloud Einstein has the...
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