by Unify Data and Analytics | Jul 31, 2024 | Artificial Intelligence (AI), CRM
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data analysis. However, rapid...
by Unify Data and Analytics | Jun 26, 2024 | Artificial Intelligence (AI), Uncategorized
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a higher ROI from AI-enhanced content marketing strategies. But with all the recent news on AI and SEO, it might seem contradictory. This concern stems from...
by Unify Data and Analytics | Feb 16, 2024 | Artificial Intelligence (AI), Salesforce
Using AI can reduce forecasting by 20% and 79% of companies implementing AI in their sales forecasting are reported to achieve 79% accuracy (28% higher than those without). For ambitious and digitally savvy organisations Salesforce Sales Cloud Einstein has the...
by Unify Data and Analytics | Jan 7, 2024 | Artificial Intelligence (AI), Data Unification
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our recent...
by Unify Data and Analytics | Jan 4, 2024 | Artificial Intelligence (AI)
Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work. Companies have access to more data than ever...
